Colin Alexander, Nottingham Trent University
The lifting of most COVID legal restrictions on July 19 has been dubbed “freedom day” by some politicians and journalists. Though not an official designation, this popularisation of this moment with such a saying closely follows two of my ten “golden rules” of propaganda that I’ve developed in my years studying the practice. First, appeal to the instincts rather than the reason of the audience, and second, build around a slogan. Then repeat, repeat, repeat.